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portada Sharing Strategic Information among MSEs in Minas Gerais
Type
Physical Book
Author
Publisher
Language
English
Pages
52
Format
Paperback
Dimensions
22.9x15.2x0.3 cm
Weight
0.09 kg.
ISBN13
9786206132219
Categories

Sharing Strategic Information among MSEs in Minas Gerais

Brenner Lopes (Author) · Luander Falcão (Author) · Our Knowledge Publishing · Paperback

Sharing Strategic Information among MSEs in Minas Gerais - Lopes, Brenner ; Falcão, Luander

New Book Imported to Austria
Delivery: 06 Oct - 08 Oct Shipping: 14 to 15 business days.
55,53 €
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Synopsis "Sharing Strategic Information among MSEs in Minas Gerais"

The adequate management and use of information enables the creation of a competitive differential for organisations in their respective markets. Managing it strategically will therefore provide organisations with the creation of competitive advantages. In addition, information is able to add value to products and services offered to the market, supporting a strategic and marketing positioning of the company (LOPES, 2010). The study presented in this work is based on field research conducted with 562 entrepreneurs of small-sized companies in Minas Gerais, from the sectors of Commerce, Civil Construction, Industry and Services, aiming to identify their willingness to share strategic information. The "Factor Analysis" technique was employed in the process of analysing the collected data so as to understand to which macro and micro environment dimensions entrepreneurs presented greater or lesser consent/disposition to share information.

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