Name: Seven Keys to Communicating in Brazil PB: An Intercultural Approach
SKU: 49223351
Price: 43.59 EUR
Availability: InStock
Author: Kelm, Orlando R. ; Victor, David A.
ISBN: 9781626163522

portada Seven Keys to Communicating in Brazil PB: An Intercultural Approach

Seven Keys to Communicating in Brazil PB: An Intercultural Approach

Type

Physical Book

Author

David A. Victor

Orlando R. Kelm

Publisher

Georgetown University Press

Language

English

Pages

240

Format

Paperback

Dimensions

21.6x14x1 cm

Weight

0.32 kg.

ISBN13

9781626163522

Synopsis "Seven Keys to Communicating in Brazil PB: An Intercultural Approach"

The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros. --Brian Williams, Global Director, Dealer Services Group LLC, Urban Science "Hispania"

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Seven Keys to Communicating in Brazil PB: An Intercultural Approach - Kelm, Orlando R. ; Victor, David A.

Synopsis "Seven Keys to Communicating in Brazil PB: An Intercultural Approach"

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