Name: Services Marketing
Price: 42.07 EUR
Availability: InStock
Author: Kher, S.
ISBN: 9789351642589

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Type

Physical Book

Author

S. Kher

Publisher

Nirali Prakashan

Language

English

Pages

242

Format

Paperback

Dimensions

24.6 x 18.9 x 1.3 cm

Weight

0.44 kg.

ISBN13

9789351642589

Synopsis "Services Marketing"

1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies

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