Have you ever wondered why one horse lingers on the market while others sell easily?Selling a horse is not a casual transaction. It involves responsibility, judgement, and decisions that can shape a horse's future for years to come. A well-considered match stands up over time. A poor one creates avoidable consequences for horse and human alike.Inside you will learn how to: Prepare condition, presentation, and paperwork properlySet a fair and realistic price based on evidenceWrite accurate advertisements that attract suitable buyersNavigate private sales and auctions with clarityRecognise red flags early and avoid preventable problemsUse practical checklists for enquiries, viewings, trials, and vet checksLearn from real-life examples drawn from decades of experienceExperienced breeder and educator Jeanette Gower sets out a practical framework for managing the process properly. Drawing on more than fifty years of hands on experience, she breaks selling into clear stages, covering readiness, valuation, presentation, buyer suitability, and after-sale responsibility, so decisions are made on evidence rather than optimism. Jeanette addresses the realities sellers face, including emotional attachment, financial pressure, difficult conversations, and the temptation to overlook warning signs. The result is steady guidance that helps sellers protect their reputation, act responsibly, and create matches that hold together. This is not a book about selling fast. It is about selling with the horses' futures in mind. A natural companion to her previous book Buy The Right Horse, this book encourages sellers to take their share of responsibility in creating outcomes that are fair, transparent, and sustainable, always with the horses in mind.
