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Libro Reimpreso
portada Secret Sauce: How to Pack Your Messages with Persuasive Punch
Type
Physical Book
Author
Publisher
Language
English
Pages
192
Format
Paperback
ISBN13
9781400246397
Categories

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Harry Mills (Author) · Amacom · Paperback

Secret Sauce: How to Pack Your Messages with Persuasive Punch - Mills, Harry

New Book Imported to Austria
Delivery: 15 Dec - 23 Dec Shipping: 119 to 124 business days.
23,60 €
Import costs and 10% VAT included in the price ✅
23,60 €

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Synopsis "Secret Sauce: How to Pack Your Messages with Persuasive Punch"

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn'tFascinating insights from behavioral and neurological researchPowerful lessons from successful and failed campaignsLess than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

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The binding of this edition is Paperback.

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