Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Rowntree and the Marketing Revolution, 1862 1969
Type
Physical Book
Publisher
Author
Year
1995
Language
English
Pages
768
Format
Hardcover
ISBN
0521435129
ISBN13
9780521435123
Categories

Rowntree and the Marketing Revolution, 1862 1969

Robert Fitzgerald (Author) · Cambridge University Press · Hardcover

Rowntree and the Marketing Revolution, 1862 1969 - Robert Fitzgerald

New Book Imported to Austria
Delivery: 21 Sep - 23 Sep Shipping: 5 to 6 business days.
250,04 €
Import costs and 10% VAT included in the price ✅
250,04 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Rowntree and the Marketing Revolution, 1862 1969 "

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Hardcover.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews