Name: Rolling out new Products Across International Markets
Price: 115.28 EUR
Availability: InStock
Author: G. Chryssochoidis
ISBN: 9780333794647

Select your country

Americas

Europe

Rest of the world

portada Rolling out new Products Across International Markets

Rolling out new Products Across International Markets

Type

Physical Book

Publisher

Palgrave Macmillan

Author

G. Chryssochoidis

Year

2003

Language

English

Pages

256

Format

Paperback

ISBN

0333794648

ISBN13

9780333794647

Edition No.

2004

Synopsis "Rolling out new Products Across International Markets "

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Rolling out new Products Across International Markets - G. Chryssochoidis

Synopsis "Rolling out new Products Across International Markets "

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery