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portada Rethinking Advertising: Ethics and Effectiveness
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9783031865350

Rethinking Advertising: Ethics and Effectiveness

Vandenberg Kathleen,Tinger Mariah (Author) · Palgrave Macmillan · Hardcover

Rethinking Advertising: Ethics and Effectiveness - Vandenberg Kathleen,Tinger Mariah

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Synopsis "Rethinking Advertising: Ethics and Effectiveness"

With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising--across many media--while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise. Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate

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