Name: Retail Marketing
SKU: 56045965
Price: 363.05 EUR
Availability: InStock
Author: Quix, Frank ; Rob, Van Der Kind
ISBN: 9781138141230

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Type

Physical Book

Author

Frank Quix

Van Der Kind Rob

Publisher

Routledge

Language

English

Pages

576

Format

Hardcover

ISBN13

9781138141230

Edition No.

Synopsis "Retail Marketing"

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

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Retail Marketing - Quix, Frank ; Rob, Van Der Kind

Synopsis "Retail Marketing"

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