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portada Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS
Type
Physical Book
Author
Publisher
Language
English
Pages
258
Format
Paperback
Dimensions
23.4 x 15.6 x 1.4 cm
Weight
0.39 kg.
ISBN13
9783030844233
Categories

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS

James E. Sallis (Author) · Geir Gripsrud (Author) · Ulf Henning Olsson (Author) · Springer · Paperback

Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS - Sallis, James E. ; Gripsrud, Geir ; Olsson, Ulf Henning

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Synopsis "Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS "

Preface.- Part 1: Designing the Study.- Chapter 1: Research Methods and Philosophy of Science.- Chapter 2: The Research Process and Problem Formulation.- Chapter 3: Research Design.- Part 2: Data Collection.- Chapter 4: Secondary Data and Observation.- Chapter 5: Qualitative Methods.- Chapter 6: Questionnaire Surveys.- Chapter 7: Sampling.- Part 3: Quantitative Data Analysis.- Chapter 8: Simple Analysis Techniques.- Chapter 9: Hypothesis Testing.- Chapter10: Regression Analysis.- Chapter 11: Cluster Analysis and Segmentation.- Chapter 12: Factor Analysis.- Part 4: Reporting.- Chapter 13: Reporting Findings.- Index.

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