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portada Reputation Management
Type
Physical Book
Publisher
Author
Language
English
Pages
410
Format
Hardcover
ISBN13
9781032577999
Edition No.
5

Reputation Management

John Doorley; Helio Fred Garcia (Author) · Routledge · Hardcover

Reputation Management - John Doorley; Helio Fred Garcia

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Synopsis "Reputation Management"

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative cases by the authors and contributions from leaders in the field, with new cases in this edition on such topics as COVID-19, artificial intelligence, and generative AI. Additionally, the book maintains its consistent throughline focusing on corporate ethics.This fifth edition is a must-have reference for students taking classes in public relations management, corporate communication, communication management and business. CEOs, business leaders and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.Online resources also accompany the text. Please visit www.routledge.com/9781032577999.

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The binding of this edition is Hardcover.

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