Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)
Type
Physical Book
Publisher
Author
Language
English
Pages
250
Format
Paperback
ISBN13
9781032265018
Edition No.
1

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)

Gupta Gaurav,Paruthi Mandakini,Nijjer Shivinder (Author) · Routledge · Paperback

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing) - Gupta Gaurav,Paruthi Mandakini,Nijjer Shivinder

Cheaper New Book Imported to Austria
Delivery: 17 Sep - 24 Sep Shipping: 18 to 22 business days.
65,59 €
Faster New Book Imported to Austria
Delivery: 27 Aug - 01 Sep Shipping: 4 to 5 business days.
92,71 €
Import costs and 10% VAT included in the price ✅
65,59 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)"

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers' religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the "dark side" of religion on consumers' consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews