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portada Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives
Type
Physical Book
Publisher
Author
Language
English
Pages
244
Format
Paperback
Dimensions
21.0 x 14.8 x 1.4 cm
Weight
0.32 kg.
ISBN13
9783031072956
Categories

Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives

Adeola, Ogechi ; Katuse, Paul ; Kakra Twum, Kojo (Author) · Palgrave MacMillan · Paperback

Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives - Adeola, Ogechi ; Katuse, Paul ; Kakra Twum, Kojo

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Synopsis "Public Sector Marketing Communications Volume I: Public Relations and Brand Communication Perspectives"

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book -- the first of a two-volume edited work -- focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa's public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa's public sector.

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