Name: Public Relations Writing: Strategies & Structures
SKU: 49315827
Price: 109.52 EUR
Availability: InStock
Author: Newsom, Doug ; Haynes, Jim
ISBN: 9781305500006

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portada Public Relations Writing: Strategies & Structures

Public Relations Writing: Strategies & Structures

Type

Physical Book

Author

Doug Newsom

Jim Haynes

Publisher

Cengage Learning

Language

English

Pages

384

Format

Paperback

Dimensions

23.1x18.5x1.5 cm

Weight

0.57 kg.

ISBN13

9781305500006

Edition No.

0011

Synopsis "Public Relations Writing: Strategies & Structures"

Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

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Public Relations Writing: Strategies & Structures - Newsom, Doug ; Haynes, Jim

Synopsis "Public Relations Writing: Strategies & Structures"

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