Name: Public Relations and the Digital
SKU: 63496973
Price: 74.12 EUR
Availability: InStock
Author: Clea Bourne

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portada Public Relations and the Digital

Type

Physical Book

Publisher

Springer Nature B.V.

Author

Clea Bourne

Year

2022

Language

English

Pages

252

Format

Paperback

Dimensions

21x14.8 cm

ISBN13

9783031139574

Public Relations and the Digital

Clea Bourne (Author) · Springer Nature B.V. · Paperback

New Book Imported to Austria

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74,12 €

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Synopsis "Public Relations and the Digital"

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

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Public Relations and the Digital - Clea Bourne

Synopsis "Public Relations and the Digital"

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