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portada Public Relations and Participatory Culture (Routledge new Directions in pr & Communication Research)
Type
Physical Book
Publisher
Author
Language
English
Pages
266
Format
Hardcover
ISBN13
9781138787728
Edition No.
1

Public Relations and Participatory Culture (Routledge new Directions in pr & Communication Research)

Hutchins Amber,Tindall Natalie T. J. (Author) · Routledge · Hardcover

Public Relations and Participatory Culture (Routledge new Directions in pr & Communication Research) - Hutchins Amber,Tindall Natalie T. J.

New Book Imported to Austria
Delivery: 28 Aug - 02 Sep Shipping: 4 to 5 business days.
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266,16 €

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Synopsis "Public Relations and Participatory Culture (Routledge new Directions in pr & Communication Research)"

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

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