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portada public media management for the twenty-first century: creativity, innovation, and interaction
Type
Physical Book
Illustrated by
Publisher
Author
Year
2013
Language
English
Pages
302
Format
Hardcover
Dimensions
23.1x15.7x2.5 cm
Weight
0.61 kg.
ISBN
0415843251
ISBN13
9780415843256
Categories

public media management for the twenty-first century: creativity, innovation, and interaction

Michal Glowacki (Illustrated by) · Lizzie Jackson (Illustrated by) · Routledge · Hardcover

public media management for the twenty-first century: creativity, innovation, and interaction - Glowacki, Michal ; Jackson, Lizzie

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Synopsis "public media management for the twenty-first century: creativity, innovation, and interaction"

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

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