Name: Protein. The Making of a Nutritional Superstar
Price: 100.30 EUR
Availability: InStock
Author: Gavin Weedon;Samantha King
ISBN: 9781478029489

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Protein. The Making of a Nutritional Superstar

Type

Physical Book

Publisher

Duke University Press

Author

Gavin Weedon;Samantha King

Year

2026

Pages

224

Format

Hardcover

Dimensions

22.90 x 15.20 cm

ISBN13

9781478029489

Protein. The Making of a Nutritional Superstar

Gavin Weedon;Samantha King (Author) · Duke University Press · Hardcover

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Synopsis "Protein. The Making of a Nutritional Superstar"

Protein is everywhere—praised as a muscle builder, a weight-loss miracle, an anti-aging elixir, and the catch-all solution for everything from exercise recovery to global malnutrition. In Protein, Samantha King and Gavin Weedon argue that protein’s rise to nutritional superstardom has less to do with human dietary needs and more to do with how its indeterminate, adhesive qualities are marshalled towards commerce, scientific, and social imperatives. Tracing its path from nineteenth-century biochemistry to the status it enjoys today, they expose how protein has been marketed as a cure for global hunger, repackaged as an eco-friendly meat alternative, and wielded as a symbol of masculinity in the fitness industry. From whey waste in industrial farming to longevity drugs for aging bodies, Protein unpacks the myths behind the macronutrient and challenges what we think we know about food, health, and the forces that shape our diets.