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portada Political Marketing in the 2021 Canadian Federal Election
Type
Physical Book
Publisher
Author
Language
English
Pages
162
Format
Hardcover
Dimensions
21.0 x 14.8 x 1.1 cm
Weight
0.36 kg.
ISBN13
9783031344039
Categories

Political Marketing in the 2021 Canadian Federal Election

Gillies, Jamie ; Raynauld, Vincent ; Turcotte, André (Author) · Palgrave MacMillan · Hardcover

Political Marketing in the 2021 Canadian Federal Election - Gillies, Jamie ; Raynauld, Vincent ; Turcotte, André

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Synopsis "Political Marketing in the 2021 Canadian Federal Election"

This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.

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The binding of this edition is Hardcover.

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