Name: Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv
SKU: 1913151
Price: 47.58 EUR
Availability: InStock
Author: Michael Curtin
ISBN: 9780520251342

portada Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv

Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv

Type

Physical Book

Publisher

University Of California Press

Author

Michael Curtin

Year

2007

Language

English

Pages

324

Format

Paperback

Weight

ISBN

0520251342

ISBN13

9780520251342

Edition No.

Synopsis "Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv "

In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood’s century-long hegemony.Playing to the World’s Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.

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Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv - Michael Curtin

Synopsis "Playing to the World's Biggest Audience: The Globalization of Chinese Film and tv "

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