Name: Persuasión. Estrategias del Creer: 22 (Serie de Comunicación) (in Spanish)
SKU: 15243996
Price: 30.48 EUR
Availability: InStock
Author: Jorge Lozano

portada Persuasión. Estrategias del Creer: 22 (Serie de Comunicación) (in Spanish)

Persuasión. Estrategias del Creer: 22 (Serie de Comunicación) (in Spanish)

Type

Physical Book

Author

Jorge Lozano

Publisher

Universidad Del País Vasco

Year

2012

Language

Spanish

Pages

138

Format

Paperback

ISBN

8498606918

ISBN13

9788498606911

Edited in

España

Edition No.

Synopsis "Persuasión. Estrategias del Creer: 22 (Serie de Comunicación) (in Spanish)"

Persuasión era una diosa, un arte de la sofística y una técnica de la retórica. Su signo: la eficacia. Fue y es la palabra eficaz. Un concepto, el de persuasión, que desde la retórica ha viajado a la filosofía y a la lógica, a la teoría de la argumentación y a la communication research. Hoy, en plena sociedad del conocimiento, la industria pesada de la comunicación no puede prescindir de esta estrategia en la que intervienen confianza y confidencia, credibilidad y credulidad?

Jorge Lozano

(Author)

View Author's Page

Jorge Lozano H. is a Mexican writer and speaker, known for his direct style and focus on topics related to personal growth and the development of interpersonal relationships. Throughout his career, he has worked on creating content aimed at helping people improve their emotional and family life, through practical advice and deep reflections.

One of his most notable works is Estado Civil: Ingobernable (2018), a book that blends self-help with humor, exploring themes such as emotional independence and resilience in the face of challenges. His focus on self-understanding and self-love has been highly appreciated by his readers, making him an influential voice in personal development literature.

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