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portada Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank
Type
Physical Book
Author
Publisher
Language
English
Pages
62
Format
Paperback
Dimensions
27.9 x 21.6 x 0.4 cm
Weight
0.22 kg.
ISBN13
9789292703837
Categories

Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank

Asian Development Bank (Author) · Asian Development Bank · Paperback

Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank - Asian Development Bank

New Book Imported to Austria
Delivery: 30 Jul - 03 Aug Shipping: 5 to 6 business days.
36,12 €
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36,12 €

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Synopsis "Online Platforms, Pandemic, and Business Resilience in Indonesia: A Joint Study by Gojek and the Asian Development Bank"

Indonesia's micro, small, and medium-sized enterprises (MSMEs) are crucial drivers of economic growth, and this joint publication with Gojek looks at the potential of digital sales to strengthen their resilience. It shares findings from a study of MSME merchants using Gojek's GoFood platform during the COVID-19 pandemic. It notes that Gojek played an important role in the continued operation of MSMEs that otherwise would have been cut off from customers. The publication explores the pandemic's impacts on merchants, including the particular burdens faced by women. It suggests ways of enhancing merchants' experience with online platforms and developing mutual benefits.

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