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portada Ogilvy on Advertising
Type
Physical Book
Publisher
Author
Year
1985
Language
English
Pages
224
Format
Paperback
Weight
1
ISBN
039472903X
ISBN13
9780394729039
Edition No.
1
Categories

Ogilvy on Advertising

David Ogilvy (Author) · Random House Usa Inc · Paperback

Ogilvy on Advertising - David Ogilvy

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Synopsis "Ogilvy on Advertising "

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.

Customers reviews

Patricio Orellana Monday, April 16, 2018
Verified Purchase

Increíble, lleno de fotografías que retratan los comienzos de la publicidad en USA. 100% recomendado.

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