Name: Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
Price: 55.04 EUR
Availability: InStock
Author: Pichierri, Marco
ISBN: 9783031215452

Select your country

Americas

Europe

Rest of the world

portada Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Type

Physical Book

Author

Marco Pichierri

Publisher

Palgrave MacMillan

Language

English

Pages

156

Format

Hardcover

Dimensions

21.0 x 14.8 x 1.1 cm

Weight

0.36 kg.

ISBN13

9783031215452

Synopsis "Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices"

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Pichierri, Marco

Synopsis "Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery