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portada Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns
Type
Physical Book
Author
Publisher
Language
English
Pages
244
Format
Paperback
Dimensions
22.3 x 17.7 x 1.6 cm
Weight
0.35 kg.
ISBN13
9781439911495
Categories

Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns

Kelly Dittmar (Author) · Temple University Press · Paperback

Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns - Dittmar, Kelly

New Book Imported to Austria
Delivery: 20 Aug - 24 Aug Shipping: 13 to 14 business days.
37,81 €
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37,81 €

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Synopsis "Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns"

From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy.

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