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portada Multinationals in a New Era: International Strategy and Management
Type
Physical Book
Publisher
Author
Language
English
Pages
284
Format
Paperback
Dimensions
22.9 x 15.2 x 1.7 cm
Weight
0.44 kg.
ISBN13
9781349427789
Categories

Multinationals in a New Era: International Strategy and Management

Taggart, J. ; Berry, M. ; Mcdermott, M. (Author) · Palgrave MacMillan · Paperback

Multinationals in a New Era: International Strategy and Management - Taggart, J. ; Berry, M. ; McDermott, M.

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Synopsis "Multinationals in a New Era: International Strategy and Management"

This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.

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