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portada Multimedia Comprehension
Type
Physical Book
Author
Publisher
Language
English
Pages
160
Format
Hardcover
Dimensions
22.9 x 15.2 x 1.6 cm
Weight
0.50 kg.
ISBN13
9781009303217
Categories

Multimedia Comprehension

Wolfgang Schnotz (Author) · Cambridge University Press · Hardcover

Multimedia Comprehension - Schnotz, Wolfgang

New Book Imported to Austria
Delivery: 07 Aug - 11 Aug Shipping: 5 to 6 business days.
117,21 €
Import costs and 10% VAT included in the price ✅
117,21 €

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Synopsis "Multimedia Comprehension "

Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.

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