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portada Mercedes Benz Cars Germany - Market Analysis: Using the Approach of Swot and Pest Analysis
Type
Physical Book
Publisher
Author
Language
English
Pages
40
Format
Paperback
ISBN13
9783656391616

Mercedes Benz Cars Germany - Market Analysis: Using the Approach of Swot and Pest Analysis

Thilo Ketschau (Author) · Grin Verlag · Paperback

Mercedes Benz Cars Germany - Market Analysis: Using the Approach of Swot and Pest Analysis - Thilo Ketschau

New Book Imported to Austria
Delivery: 11 Sep - 15 Sep Shipping: 13 to 14 business days.
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Synopsis "Mercedes Benz Cars Germany - Market Analysis: Using the Approach of Swot and Pest Analysis"

Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars market related situation is assessed.

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