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portada Mensajes redondos (Historia Empresarial) (in Spanish)
Type
Physical Book
Author
Publisher
Year
2011
Language
Spanish
Pages
202
Format
Paperback
Dimensions
15 x 23 cm
ISBN13
9788483560761
Edited in
España
Categories

Mensajes redondos (Historia Empresarial) (in Spanish)

Jordi Vilagut (Author) · Lid Editorial Empresarial · Paperback

Mensajes redondos (Historia Empresarial) (in Spanish) - Jordi Vilagut

New Book Imported to Austria
Delivery: 12 Aug - 18 Aug Shipping: 7 to 10 business days.
15,41 €
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15,41 €

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Synopsis "Mensajes redondos (Historia Empresarial) (in Spanish)"

Este libro presenta lo que se esconde detrás del telón del mundo de los patrocinios deportivos con un completo análisis de los principales casos de éxito tanto en el patrocinio individual (por ejemplo Rafa Nadal y KIA), como patrocinio de equipos (Santander Ferrari), naming (ONO Estadi), patrocinio de competiciones (Liga BBVA). Esta obra también trata la respuesta en casos negativos (Tiger Woods, dopaje…), el uso del deporte como herramienta política (selecciones autonómicas) o como palanca para la audiencia televisiva.

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The book is written in Spanish.

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The binding of this edition is Paperback.

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