Name: Marketplace Masters: How Professional Service Firms Compete to win
SKU: 1686053
Price: 79.85 EUR
Availability: InStock
Author: Suzanne C. Lowe

portada Marketplace Masters: How Professional Service Firms Compete to win

Marketplace Masters: How Professional Service Firms Compete to win

Type

Physical Book

Publisher

Praeger

Author

Suzanne C. Lowe

Year

2004

Language

English

Pages

272

Format

Hardcover

Weight

ISBN

0275981193

ISBN13

9780275981198

Synopsis "Marketplace Masters: How Professional Service Firms Compete to win "

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure―looking out, digging deeper, and embedding innovation―and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success.Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.

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Marketplace Masters: How Professional Service Firms Compete to win - Suzanne C. Lowe

Synopsis "Marketplace Masters: How Professional Service Firms Compete to win "

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