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portada Marketingplanung von Unternehmensgrã¼Ndungen de Gruber(Springer Verlag Gmbh) (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
307
Format
Paperback
ISBN13
9783835001817

Marketingplanung von Unternehmensgrã¼Ndungen de Gruber(Springer Verlag Gmbh) (in German)

Gruber Marc,Harhoff Ph. D. Prof Dietmar (Author) · Springer Verlag Gmbh · Paperback

Marketingplanung von Unternehmensgrã¼Ndungen de Gruber(Springer Verlag Gmbh) (in German) - Gruber Marc,Harhoff Ph. D. Prof Dietmar

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Synopsis "Marketingplanung von Unternehmensgrã¼Ndungen de Gruber(Springer Verlag Gmbh) (in German)"

Marc Gruber untersucht die Marketingplanung während der Gründungsvorbereitung. Aufbauend auf einer umfassenden Analyse des Forschungsstands leitet er Hypothesen zum Planungsprozess im Marketing ab, die er anhand multivariater Analysen bei wagniskapitalfinanzierten Unternehmensgründungen überprüft.

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The book is written in German.

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The binding of this edition is Paperback.

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