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portada Marketing (in French)
Type
Physical Book
Publisher
Author
Language
French
Pages
80
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
ISBN13
9786209290367

Marketing (in French)

Wandja Tshita, Richard (Author) · Editions Universitaires Europeennes · Paperback

Marketing (in French) - Wandja Tshita, Richard

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Synopsis "Marketing (in French)"

Ce livre de marketing scolaire analyse les stratégies permettant aux établissements éducatifs d'améliorer leur attractivité, leur communication et leurs relations avec les parents et partenaires, afin de renforcer leur image, leur performance et leur contribution au développement éducatif. Il cherche à répondre aux attentes d'un public devenu de plus en plus exigeant et varié dans un contexte de forte concurrence entre écoles, particulièrement dans les milieux urbains comme Lodja. Ainsi, le marketing scolaire n'est pas commercial au sens traditionnel, mais une démarche stratégique au service de la mission éducative: rendre l'école plus attractive, plus efficace et plus proche de sa communauté.

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The book is written in French.

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The binding of this edition is Paperback.

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