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portada Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Type
Physical Book
Author
Publisher
Language
English
Pages
251
Format
Paperback
Dimensions
23.4 x 15.6 x 1.4 cm
Weight
0.37 kg.
ISBN13
9781349350957
Categories

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

K. Walker (Author) · D. Stroud (Author) · Palgrave MacMillan · Paperback

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business - Stroud, D. ; Walker, K.

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Synopsis "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business"

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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