Name: Marketing the Museum
SKU: 56056474
Price: 279.47 EUR
Availability: InStock
Author: Mclean Fiona
ISBN: 9780415103923

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Type

Physical Book

Publisher

Routledge

Author

Mclean Fiona

Language

English

Pages

268

Format

Hardcover

ISBN13

9780415103923

Marketing the Museum

Mclean Fiona (Author) · Routledge · Hardcover

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Synopsis "Marketing the Museum"

Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.

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Marketing the Museum - Mclean Fiona

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