Name: Marketing Strategies of Rice Exporters in India
Price: 89.03 EUR
Availability: InStock
Author: Joshi, Himani ; Kaur, Narinder
ISBN: 9786139472987

Select your country

Americas

Europe

Rest of the world

portada Marketing Strategies of Rice Exporters in India

Marketing Strategies of Rice Exporters in India

Type

Physical Book

Author

Himani Joshi

Narinder Kaur

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

264

Format

Paperback

Dimensions

22.9 x 15.2 x 1.5 cm

Weight

0.39 kg.

ISBN13

9786139472987

Synopsis "Marketing Strategies of Rice Exporters in India"

Rice is world's second most important cereal crop following only corn based on production volume.The aim of this Research is to explore the marketing strategies of rice exporters in Punjab. In the present research, researcher emphasize on four marketing strategies that is product strategies, pricing strategies, promotion strategies and distribution strategies. The present study shows that rice exporting units in India have used different methods of fixing the price, product has to compete not only with the price but also with the quality of the rice, rice exporting units preferred to receive order directly by foreign buyers, rice exporting firms sell their product directly to consumer or through intermediaries.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Marketing Strategies of Rice Exporters in India - Joshi, Himani ; Kaur, Narinder

Synopsis "Marketing Strategies of Rice Exporters in India"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery