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portada Marketing Orientation Report Applied to Lotus Cars de Irene Anne Mclaughlin(Grin Verlag)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9783668259867

Marketing Orientation Report Applied to Lotus Cars de Irene Anne Mclaughlin(Grin Verlag)

Mclaughlin Irene Anne (Author) · Grin Verlag · Paperback

Marketing Orientation Report Applied to Lotus Cars de Irene Anne Mclaughlin(Grin Verlag) - Mclaughlin Irene Anne

New Book Imported to Austria
Delivery: 20 Aug - 24 Aug Shipping: 13 to 14 business days.
22,31 €
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Synopsis "Marketing Orientation Report Applied to Lotus Cars de Irene Anne Mclaughlin(Grin Verlag)"

Essay from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 65%, University of Ulster, course: BSc Business Studies, language: English, abstract: Marketing Orientation theories appear to be everywhere and failing to deploy a marketing orientation approach for companies is somehow deemed a failure. This report will critically evaluate for Group Lotus PLC (Lotus) the benefits, advantages and disadvantages of marketing orientation, and provide recommendations considering whether this is in correlation with a marketing orientation approach.

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