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portada Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Type
Physical Book
Author
Publisher
Year
2022
Language
English
Pages
256
Format
Paperback
Dimensions
23.4x15.6x2.3 cm
Weight
0.47 kg.
ISBN13
9781398606593
Edition No.
1
Categories

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

Christina Inge (Author) · Kogan Page · Paperback

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies - Inge, Christina

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Synopsis "Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies "

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

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