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portada Marketing Libraries in a web 2. 0 World
Type
Physical Book
Publisher
Author
Year
2011
Language
English
Pages
161
Format
Hardcover
Weight
0.90
ISBN13
9783110263312
Edition No.
1
Categories

Marketing Libraries in a web 2. 0 World

RÉJean Savard (Author) · De Gruyter · Hardcover

Marketing Libraries in a web 2. 0 World - RÉJean Savard

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Synopsis "Marketing Libraries in a web 2. 0 World "

Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.

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