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portada MARKETING INTERNACIONAL (in Spanish)
Type
Physical Book
Publisher
Author
Year
2020
Language
Spanish
Pages
720
Format
Paperback
ISBN13
9786071514622
Edited in
México
Edition No.
18
Categories

MARKETING INTERNACIONAL (in Spanish)

Cateora Philip (Author) · Mcgraw-Hill · Paperback

MARKETING INTERNACIONAL (in Spanish) - Cateora Philip

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Synopsis "MARKETING INTERNACIONAL (in Spanish)"

El texto está diseñado para estimular la curiosidad sobre las prácticas de gestión de las empresas, grandes y pequeñas, buscando oportunidades de mercado fuera del país de origen y elevar la conciencia del lector sobre la importancia de ver las estrategias de gestión de marketing internacional desde una perspectiva global. Aunque esta edición revisada está infundida con una orientación global, el marketing de exportación y las operaciones de pequeñas empresas también se incluyen además de examinar las prácticas de las empresas más pequeñas

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The book is written in Spanish.

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The binding of this edition is Paperback.

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