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portada marketing 2.0: strategies for closer customer relationships
Type
Physical Book
Author
Publisher
Year
2010
Language
English
Pages
154
Format
Paperback
Dimensions
23.4 x 15.6 x 0.9 cm
Weight
0.23 kg.
ISBN
3642055516
ISBN13
9783642055515
Categories

marketing 2.0: strategies for closer customer relationships

Gerald Corbae (Author) · Jacob B. Jensen (Author) · Dirk Schneider (Author) · Springer · Paperback

marketing 2.0: strategies for closer customer relationships - Corbae, Gerald ; Jensen, Jacob B. ; Schneider, Dirk

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Synopsis "marketing 2.0: strategies for closer customer relationships"

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

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