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portada Managing Strategic Design
Type
Physical Book
Publisher
Author
Year
2014
Language
English
Pages
356
Format
Paperback
ISBN13
9781137325945
Edition No.
2014
Categories

Managing Strategic Design

Ray Holland; Busayawan Lam (Author) · Red Globe Press · Paperback

Managing Strategic Design - Ray Holland; Busayawan Lam

New Book Imported to Austria
Delivery: 18 Aug - 20 Aug Shipping: 5 to 6 business days.
80,82 €
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80,82 €

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Synopsis "Managing Strategic Design "

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book’s tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding.This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in Business Schools.

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