Name: Management and Marketing of Services
Price: 265.33 EUR
Availability: InStock
Author: Mudie, Peter ; Cottam, Angela
ISBN: 9781138466814

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portada Management and Marketing of Services

Type

Physical Book

Author

Peter Mudie

Angela Cottam

Publisher

Routledge

Language

English

Pages

320

Format

Hardcover

ISBN13

9781138466814

Edition No.

0002

Synopsis "Management and Marketing of Services"

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

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Management and Marketing of Services - Mudie, Peter ; Cottam, Angela

Synopsis "Management and Marketing of Services"

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