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portada Luxury Brands in Emerging Markets
Type
Physical Book
Publisher
Author
Language
English
Pages
214
Format
Paperback
Dimensions
21.6 x 14.0 x 1.3 cm
Weight
0.28 kg.
ISBN13
9781349461080
Categories

Luxury Brands in Emerging Markets

Atwal, G. ; Bryson, D. (Author) · Palgrave MacMillan · Paperback

Luxury Brands in Emerging Markets - Atwal, G. ; Bryson, D.

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Synopsis "Luxury Brands in Emerging Markets"

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

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The book is written in English.

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The binding of this edition is Paperback.

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