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portada Leveraging Celebrity Power for Branding
Type
Physical Book
Author
Publisher
Language
English
Pages
60
Format
Paperback
Dimensions
25.4 x 20.3 x 0.3 cm
Weight
0.14 kg.
ISBN13
9781500120825
Categories

Leveraging Celebrity Power for Branding

Kisholoy Roy (Author) · Createspace · Paperback

Leveraging Celebrity Power for Branding - Roy, Kisholoy

New Book Imported to Austria
Delivery: 03 Sep - 10 Sep Shipping: 17 to 21 business days.
21,15 €
Import costs and 10% VAT included in the price ✅
21,15 €

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Synopsis "Leveraging Celebrity Power for Branding"

The book talks of how marketers in India have leveraged the charisma and selling power of celebrities to promote brands across product categories. In India, celebrities are often revered as demi- Gods by the populace and when they endorse a brand, there is a huge community that is built around that brand. The book also contains two dissertation works on the above said area that have been done by students of the author under his guidance.

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The book is written in English.

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The binding of this edition is Paperback.

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