Name: La Clave del Éxito
Availability: OutOfStock
Author: Malcolm Gladwell
ISBN: 9789870406624

Type

Physical Book

Author

Malcolm Gladwell

Publisher

Taurus

Synopsis "La Clave del Éxito"

¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos? En esta obra revolucionaria, que ocupó los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito. Gladwell presenta a personas responsables de extender nuevas ideas y tendencias, los creadores naturales del boca a oreja, y examina las tendencias de la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de encontrar pistas sobre el proceso de contagio de ideas.

Malcolm Gladwell

(Author)

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Malcolm Gladwell (Fareham, September 3, 1963) is a Canadian journalist, writer, and sociologist, son of a Jamaican psychologist and an English mathematics professor. Although born in England in 1963, at the age of six (1969) he moved with his family to Canada, where he was raised. At the University of Toronto, he graduated in History (1984) and, after being rejected by several advertising agencies, began his journalism career at a magazine in Indiana, The American Spectator. From there he moved to The Washington Post (1987-1996), where he spent nearly a decade, first in the Science section and then as head of the New York bureau for business.

By then he began reading academic research in sociology and psychology in search of ideas for reports, something that underpins much of his work and sparks many controversies in the sense that he tends to highlight the most documented exceptions to the rules of general opinion. In 1996 he started working at The New Yorker.

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