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portada Kundenbindung im Gewerblichen Automobilmarkt de Meyer(Springer Verlag Gmbh) (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
339
Format
Paperback
ISBN13
9783834923165

Kundenbindung im Gewerblichen Automobilmarkt de Meyer(Springer Verlag Gmbh) (in German)

Meyer Andreas (Author) · Springer Verlag Gmbh · Paperback

Kundenbindung im Gewerblichen Automobilmarkt de Meyer(Springer Verlag Gmbh) (in German) - Meyer Andreas

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Synopsis "Kundenbindung im Gewerblichen Automobilmarkt de Meyer(Springer Verlag Gmbh) (in German)"

Andreas Meyer entwickelt ein umfassendes Kundenbindungsmodell für den gewerblichen Automobilmarkt, in dem er Kundenzufriedenheit, Wechselbarrieren und Wechselmotive als Determinanten berücksichtigt. Er unterzieht das Modell einer gro angelegten empirischen Überprüfung bei 465 Fuhrparkverantwortlichen deutscher Unternehmen.

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The book is written in German.

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The binding of this edition is Paperback.

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