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portada Kundenbindung im E-Commerce: Personalisierung als Instrument des Customer Relationship Marekting (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
379
Format
Paperback
ISBN13
9783824408184
Edition No.
2005th

Kundenbindung im E-Commerce: Personalisierung als Instrument des Customer Relationship Marekting (in German)

Ulrich Müller (Author) · Deutscher Universitätsverlag · Paperback

Kundenbindung im E-Commerce: Personalisierung als Instrument des Customer Relationship Marekting (in German) - Ulrich Müller

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Synopsis "Kundenbindung im E-Commerce: Personalisierung als Instrument des Customer Relationship Marekting (in German)"

Ulrich Müller weist nach, dass sich der Einsatz von Personalisierungstechnologien im E-Commerce positiv auf die Kundenbindung auswirkt, und zeigt, dass neben der Kundenzufriedenheit Faktoren wie Explorationsneigung, psychologische und soziale Wechselbarrieren sowie Verhaltenshabitualisierungen die Kundenbindung im E-Commerce determinieren.

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The book is written in German.

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The binding of this edition is Paperback.

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