Name: jab, jab, jab, jab, jab, right hook: connect with customers using the new science of storytelling
Price: 29.16 EUR
Availability: InStock
Author: Gary Vaynerchuk
ISBN: 9780062273062

portada jab, jab, jab, jab, jab, right hook: connect with customers using the new science of storytelling

jab, jab, jab, jab, jab, right hook: connect with customers using the new science of storytelling

Type

Physical Book

Author

Gary Vaynerchuk

Publisher

Harper Business

Year

2013

Language

English

Pages

224

Format

Hardcover

Dimensions

23.4 x 19.6 x 2.8 cm

Weight

0.79 kg.

ISBN

006227306x

ISBN13

9780062273062

Synopsis "jab, jab, jab, jab, jab, right hook: connect with customers using the new science of storytelling"

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Gary Vaynerchuk

(Author)

View Author's Page

Gary Vaynerchuk (born November 14, 1975 in Babruisk, Belarus) is a serial entrepreneur, author, and internet personality known for his influence in digital marketing and social media. He immigrated to the United States in 1978 and transformed the family wine business, boosting its sales from $3 million to $60 million

Among his notable works are "Crush It!" (2009), "The Thank You Economy" (2011), "Jab, Jab, Jab, Right Hook" (2013), "Crushing It!" (2018), and "Meet Me in the Middle" (2024). These titles, mostly focused on marketing and entrepreneurship, have been recognized for their impact in the business world.

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