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portada Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
Type
Physical Book
Author
Publisher
Year
2019
Language
English
Pages
170
Format
Paperback
Dimensions
21.6x14x1 cm
Weight
0.22 kg.
ISBN13
9781544513621
Categories

Irrational Loyalty: Building a Brand That Thrives in Turbulent Times

Deb Gabor (Author) · Lioncrest Publishing · Paperback

Irrational Loyalty: Building a Brand That Thrives in Turbulent Times - Gabor, Deb

New Book Imported to Austria
Delivery: 06 Oct - 13 Oct Shipping: 16 to 20 business days.
33,38 €
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Synopsis "Irrational Loyalty: Building a Brand That Thrives in Turbulent Times "

Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.

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