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portada Introduction to Business
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
744
Format
Paperback
ISBN13
9781680922851
Categories

Introduction to Business

Lawrence J Gitman; Carl Mcdaniel; Amit Shah (Author) · 12Th Media Services · Paperback

Introduction to Business - Lawrence J Gitman; Carl Mcdaniel; Amit Shah

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Synopsis "Introduction to Business "

The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922868. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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The book is written in English.

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The binding of this edition is Paperback.

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